Designed the visual identity framework for Canon Australia's Diversity and Inclusion Council, including templates, style guides, and communication assets. The work helped create a consistent and accessible platform for promoting diversity, inclusion, and workplace culture initiatives across the business.
Using illustration and visual storytelling to simplify complex business processes, procurement procedures, and corporate policies into clear, user-friendly communications.
Designed a range of event engagement emailers and digital postcards, translating campaign messages into compelling visual communications that drove awareness, attendance, and customer engagement across digital channels.
Created the branding and event creative for i3, using animal behaviours as metaphors for investment strategies and market movements. The concept extended across digital, print, motion graphics, and conference experiences, with cinematic wildlife footage used in event openings to bring each theme to life. Animals such as the Duck, Porcupine, Flamingo, and Armadillo helped transform complex financial concepts into memorable visual stories around action, risk management, balance, and resilience.
DL size invitation inspired by Moneyball, using a cricket-themed fold-out flag that transformed from "Risk" on the cover to "Return" on opening, visually communicating the balance between risk and reward in investing.
Forbes Australia brings together influential business leaders, entrepreneurs, and innovators through premium journalism, events, and thought leadership. Working from the core creative concept, I expanded the visual identity across conferences, event experiences, magazine advertising, digital campaigns, social media content, and promotional materials, creating a cohesive brand presence across every audience touchpoint.
Created launch banners and campaign creative to support the introduction of new Forbes Australia initiatives, ensuring a strong visual presence across digital platforms, events, and promotional channels.
Created and rolled out event creative for Forbes Australia across Women Summit, Business Summit, Growth Forum, and Future of Wealth. Deliverables included concept development, launch banners, event branding, stage graphics, digital assets, magazine advertising, and social media campaigns, delivering a cohesive experience across print, digital, and live events.
Designed a premium invitation and gift card suite for The Darling at The Star, incorporating a clever die-cut reveal that transformed the printed piece into an engaging and memorable luxury brand experience.
Designed a strategic pitch concept for Infosys based on "The Journey to Australia". A visual language of dots, pathways, and connected networks was developed to symbolise movement, connection, and progress, aligning with Infosys' Zero Distance approach of bringing people and services closer together through technology and innovation.
Logos
Over the years, I have created logos and visual identities for startups, established businesses, events, and corporate brands, helping organisations build memorable and meaningful brand experiences.
