Created an opening event video for Success Resources using a blend of Adobe Premiere Pro, ChatGPT-generated lyrics, and AI-generated music from Artlist. The project featured the original song World Best and showcases how AI can enhance creative workflows while relying on human direction, storytelling, and production skills to bring ideas to life.
The Social Mirror combines AI, automation, and storytelling to turn real conversations into a personalised printed book. By gathering authentic feedback from friends and family, the platform automatically generates beautifully designed pages that celebrate how others truly see you, creating a unique product that bridges the digital and physical worlds.
Developed the Cosplay Character concept for The Social Mirror social campaign, using AI and social feedback to connect personality traits with popular movie, gaming, comic, and TV characters in a fun and engaging way.
Developed two motion mock-up concepts for the Starbucks app using Playground XYZ, combining visual design with template-based code to rapidly prototype interactive mobile experiences and promotional campaigns.
Scan the QR code for sample.
Helped shape the early Douugh brand by contributing to its visual identity, creative direction, and digital customer experience. Working with the startup team from an early stage, I helped lay the foundations for a modern fintech brand focused on simplifying money management.
Contributed to the design and creative development of the GoPlaces with Toyota app at Pacific+, which won the 2015 Folio Award for Best Custom App/Digital Edition.
Worked on digital design and user experience concepts for THE ICONIC mobile platform, helping create engaging customer experiences that connected fashion, content, and commerce within a fast-growing Australian retail brand.
