Designed member communications for HCF Australia, including branding, notices, brochures, and marketing collateral. I also contributed to Health Agenda magazine through editorial design, layout development, pitching concepts, print production, and printer liaison, while helping extend the publication into a digital experience through the development of the Health Agenda app using Adobe Experience Manager (AEM).
Designed HCF's internal brand transition communication kit to support the rollout of a new logo and visual identity across the organisation. The project included an A5 booklet, staff communication materials, and presentation assets designed to help employees understand and embrace the brand evolution. Centred around the theme "Time for Change", the campaign featured a distinctive rainbow-coloured clock concept that symbolised progress, diversity, and a new direction for the organisation. The initiative coincided with Australia's growing support for marriage equality, with the visual approach reflecting HCF's commitment to inclusivity and positive change.
